4 Lead Generation Ideas to Revitalize Your Attorney Marketing Strategy Lead generation acts as the heart of your law firm, pumping new business into your practice so you can keep the lights on. As something so essential to the success of your practice, lead generation can’t be left to wither and die on the vine. [...]

New Legal Marketing Trends Proven to Increase Attorney Lead Generation and New Hires Keeping up with hot, new legal marketing trends for law firms is a great way to stay ahead of the competition. But, what are these trends? And how can you use them to increase your attorney lead generation? Increase Your Hyperlocal Marketing [...]

Trends Affecting Your Law Firm SEO Marketing Changes in search engine marketing have created ranking opportunities for astute and action-oriented law firms. Here are 6 trends and how to take advantage of them.  55% of searchers can’t distinguish between a paid and an unpaid Google listing. This seems hard to believe, until you review this [...]

5 Things Lawyers Should Expect from Their Legal Marketing Company There is no shortage of search engine optimization (SEO) providers. A cursory Google search for the term “SEO services” brings up nearly 53 million results, a number big enough to make one’s head spin. Even a more specific phrase like “attorney SEO services” can easily [...]

No time for marketing? The most common reason that marketing at small law firms gets short-changed is lack of time. Plans get made, but then client demands interfere and marketing projects get postponed … sometimes indefinitely. The resulting slowdown does not occur immediately, but it does arrive. Even with immediate remedial action, leads take weeks [...]

3 Tips to Master the Art of Email Marketing When analyzing the effectiveness of attorney email campaigns, Campaign Monitor found that: organizations are 6x more likely to get a click-through due to an email campaign than a Tweet, and that for every $1 spent, email marketing generates nearly $40 in ROI. Take advantage of these [...]

4 Steps to Establishing Attainable Attorney Marketing Goals If you struggle with law firm business development, you understand how frustrating it can be to set aside time, envisioning where you’d like to be, only to find yourself floundering a short time later.  The trick to arriving at your ideal marketing destination is to establish achievable [...]

Create an Omni-Channel Law Firm Marketing Plan in 3 Steps An average potential client no longer interacts with your brand on just one platform. They may hear about your firm on their LinkedIn smartphone app while on the go, explore your website from their desktop at work, hop onto their tablet to fill out a [...]

The 4 Crucial Elements of Successful Law Firm Marketing Strategies Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the Optimized Attorney and Publishing team has analyzed what works for law firms of all sizes so you can create a legal marketing plan [...]