Legal Marketing Tips for Small Law Firms and Startups Small law firms and startups face many challenges that larger firms may not have to consider. Among those challenges, the most poignant may be a smaller law firm marketing budget. While larger firms may have seemingly infinite marketing resources, small firms can still compete with targeted [...]
Law Firm SEO Trends and Predictions Paid Placements With the saturation of social media marketing, the days of free reach are over. To stay ahead of your competition, clients need to be able to find you before they find them. Using sponsorship opportunities, syndication services, and paid content placement will keep you steadily in the [...]
Why Attorneys Need to Pay Attention to Branding The digital marketing landscape is always changing. Tactics from years ago, like stuffing your site full of poor quality content and collecting shady links from link farms, are now good ways to get your site penalized in the rankings, if not blacklisted completely. In its quest to [...]
Time to Approach Small Law Firm Marketing Differently While larger law firms have the resources to develop grandiose marketing campaigns and outsource excellent specialty-related content, smaller and solo law firms have to make do with much less. They tend to take a DIY, or do-it-yourself, approach to legal marketing which can result in a scattered [...]
Urgent vs. Important: Lawyer Marketing Tasks to Focus on Today President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their urgency [...]
Overcomplicated Law Fim Marketing—Here’s How to Simplify For Success One of the most common reasons that law firms struggle to make an impact with attorney marketing is a disjointed, overcomplicated strategy. They create a massive content marketing plan that is destined to fail, goals and marketing metrics are hazy at best, email marketing is sporadic, [...]
Free Resources To Grow Online Marketing For Law Firms Growing your practice consists of 50% great service and 50% marketing. If your firm struggles with the legal marketing part of that equation, the resources below can help to grow your knowledge without spending a dime. Best of all, they’re hosted online, meaning you can access [...]
4 Ways to Increase Your Traffic If your law firm’s website is generating leads for you, selectively increasing its traffic should result in a proportionate increase in lead flow. Thus if your site produces 20 leads per month and you in proper fashion bump visitor count by 20%, lead flow should increase to 24 leads [...]
A Legal CRM System: The Key to a Winning Marketing Strategy One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]
As your law firm grows, dealing with the increased number of clients can become complex. After all, you need to keep tabs on what the current situation is with each client, as well as any communications you need to make with such clients in the future. Additionally, as you’re servicing existing clients, you’ll also have to [...]
How To Create a Content and Attorney SEO Calendar Producing fresh blog and website content every week can be challenging for any law firm, large or small, and there’s no easier way to alienate an audience than pushing redundant content merely for the sake of production. Creating a content and SEO calendar can help your [...]
Producing Top-Notch Content For Lawyer Internet Marketing: A Data-Driven Analysis If you feel like your business is shooting in the dark when it comes to content marketing for lawyers, you aren’t alone; it turns out that overall, attorneys are not doing a great job at producing high-quality content that appeals to their audiences and results [...]
A 10 Step Guide to Social Media Marketing Any approach that involves time or money should always require a plan of action. That being said, before your law firm jumps on the social media train, you want to make sure that you have a well thought out plan. Here’s a 10 step guide to setting [...]
Top Marketing Tips for Young Attorneys As a young attorney, one of the most challenging tasks to finding work is putting your inexperience behind you. Until you have a few cases under your belt, you’re going to need to market yourself in the most effective ways. An additional challenge is the cost of law firm [...]
Are You "Hiding" Online? Why This Can Hurt Your Law Practice Most attorneys today understand the importance of online visibility, and the place social media has in their legal marketing efforts—they’re blogging, tweeting, Facebooking, YouTubing and LinkingIn. However, there are attorneys who engage on social media, but fly under the radar by keeping their profiles [...]
Considerations for Starting a Legal Marketing Blog A legal marketing blog is a powerful tool to have on your law firm website. With a blog, you can create engaging content to connect with potential clients. In addition, you can add content to your site that helps with search engine optimization. Today, prospective clients have so [...]
How To Optimize The Layout Of Your Law Firm Marketing Blog Like restaurant menus, the readability and appeal of blog webpages are greatly determined by their layout. Readers often visit blogs in order to internalize bursts of knowledge in short, readable posts on specialized topics, which means that they expect to navigate your law firm’s [...]
Reasons To Use Law Firm Video Marketing If you think that attorney marketing videos are inherently bland and can't appeal to viewers on a massive scale, check this video out: http://www.youtube.com/watch?v=jr2gdPY-88w Attorney Jamie Casino wrote and directed this 2-minute video that aired on Georgia channels during the Super Bowl that's being heralded as “epic” and [...]
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