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Trends Affecting Your Law Firm SEO Marketing Changes in search engine marketing have created ranking opportunities for astute and action-oriented law firms. Here are 6 trends and how to take advantage of them. 55% of searchers can’t distinguish between a paid and an unpaid Google listing. This seems hard to believe, until you review this [...]
Technical SEO Lawyers SEO is all about getting free advertising for your law firm by getting to the top of results returned by search engines, such as Google. You know that there are many factors that contribute towards successful rankings and the main two are grouped as Content and Links. However, if you do all [...]
Why Attorneys Need Legal SEO Getting a new client now is significantly different than how your law firm might have gotten a new client 10 years ago. At Optimized Attorney, we have seen the legal industry transform from how interactions, business, and information is distributed between lawyers and their clients. Search Engine Optimization also known [...]
The 4 Crucial Elements of Successful Law Firm Marketing Strategies Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the Optimized Attorney and Publishing team has analyzed what works for law firms of all sizes so you can create a legal marketing plan [...]
Why Attorneys Need to Pay Attention to Branding The digital marketing landscape is always changing. Tactics from years ago, like stuffing your site full of poor quality content and collecting shady links from link farms, are now good ways to get your site penalized in the rankings, if not blacklisted completely. In its quest to [...]
Time to Approach Small Law Firm Marketing Differently While larger law firms have the resources to develop grandiose marketing campaigns and outsource excellent specialty-related content, smaller and solo law firms have to make do with much less. They tend to take a DIY, or do-it-yourself, approach to legal marketing which can result in a scattered [...]
Urgent vs. Important: Lawyer Marketing Tasks to Focus on Today President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their urgency [...]
4 Ways to Increase Your Traffic If your law firm’s website is generating leads for you, selectively increasing its traffic should result in a proportionate increase in lead flow. Thus if your site produces 20 leads per month and you in proper fashion bump visitor count by 20%, lead flow should increase to 24 leads [...]
How To Create a Content and Attorney SEO Calendar Producing fresh blog and website content every week can be challenging for any law firm, large or small, and there’s no easier way to alienate an audience than pushing redundant content merely for the sake of production. Creating a content and SEO calendar can help your [...]
Producing Top-Notch Content For Lawyer Internet Marketing: A Data-Driven Analysis If you feel like your business is shooting in the dark when it comes to content marketing for lawyers, you aren’t alone; it turns out that overall, attorneys are not doing a great job at producing high-quality content that appeals to their audiences and results [...]
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