The New Dimensions of Web Marketing and SEO SEO is a bit like a rollercoaster. If you are a lawyer navigating the realm of web marketing, you might be confused or discouraged by the constant Google algorithm changes. But don’t be dismayed! Law firm SEO takes a bit more time and investment than it used [...]

Top Reasons Lawyers Should Be Using Twitter When Twitter took flight in 2006, legal professionals were skeptical of its law firm marketing power. What kind of promotion can come from a 140-character tweet? As it turns out, a lot. Twitter has become one of social media’s most powerful tools. This mighty bird can help law [...]

5 Tips To Double Your Social Media Content in Half the Time Busy law firms have busy schedules, and carving out extra time to spend on marketing is probably scant, at best. However, building a successful law firm requires that time be allotted for social media posts to engage your viewers, market your business, and [...]

5 Paths to SEO-Boosting Inbound Links for Attorney SEO Marketing You may already know that a greater number of inbound links (hyperlinks back to your attorney website from outside sites) can help your webpage rank higher on search engine results. But did you know that it’s not all about numbers when it comes to inbound [...]

Trends Affecting Your Law Firm SEO Marketing Changes in search engine marketing have created ranking opportunities for astute and action-oriented law firms. Here are 6 trends and how to take advantage of them.  55% of searchers can’t distinguish between a paid and an unpaid Google listing. This seems hard to believe, until you review this [...]

Technical SEO Lawyers SEO is all about getting free advertising for your law firm by getting to the top of results returned by search engines, such as Google. You know that there are many factors that contribute towards successful rankings and the main two are grouped as Content and Links. However, if you do all [...]

Why Attorneys Need Legal SEO Getting a new client now is significantly different than how your law firm might have gotten a new client 10 years ago.  At Optimized Attorney, we have seen the legal industry transform from how interactions, business, and information is distributed between lawyers and their clients. Search Engine Optimization also known [...]

5 Things Lawyers Should Expect from Their Legal Marketing Company There is no shortage of search engine optimization (SEO) providers. A cursory Google search for the term “SEO services” brings up nearly 53 million results, a number big enough to make one’s head spin. Even a more specific phrase like “attorney SEO services” can easily [...]

No time for marketing? The most common reason that marketing at small law firms gets short-changed is lack of time. Plans get made, but then client demands interfere and marketing projects get postponed … sometimes indefinitely. The resulting slowdown does not occur immediately, but it does arrive. Even with immediate remedial action, leads take weeks [...]

Creating Effective Email Campaigns Anyone familiar with the expenses involved in printing and distributing direct mail pieces or purchasing advertising space in a local business journal understands how cost prohibitive producing printed marketing materials can be. Your law firm simply may not have the bandwidth to create stunning print materials at the moment. However, you [...]

3 Tips to Master the Art of Email Marketing When analyzing the effectiveness of attorney email campaigns, Campaign Monitor found that: organizations are 6x more likely to get a click-through due to an email campaign than a Tweet, and that for every $1 spent, email marketing generates nearly $40 in ROI. Take advantage of these [...]

Newsletters For Law Firms – The New Tool for Marketing Your Law Firm Where Do You Start? When it comes to marketing your law firm, it can be overwhelming to even know where to start. You are most likely constantly inundated with flyers and e-mails all claiming the newest, best, fastest marketing ideas out there. [...]

The 6 Emails You Should Be Sending to Clients When you think of marketing your law firm, you tend to think only of promotional marketing campaigns and drip email campaigns. These are foundational online law firm marketing elements, to be sure, but they don’t constitute the full range of email communications at your disposal. Add [...]

3-Step Email Marketing Strategy to Turn Leads into Clients Opting into your email newsletter. Responding to a social media contest. Once a prospect connects with you in some way and provides their contact information, they’ve transformed from a cold lead into a warm lead. That’s a huge milestone, but how do you nudge them into [...]

How To Use Law Firm Technology to Get Ahead As the American Bar Association’s 2016 Legal Technology Survey Report notes, law firms continue to successfully incorporate technology into their everyday duties. For example, cloud usage grew more than 20% from 2015 to 2016, especially among solo and small firms. There is no doubt that technology [...]

4 Steps to Establishing Attainable Attorney Marketing Goals If you struggle with law firm business development, you understand how frustrating it can be to set aside time, envisioning where you’d like to be, only to find yourself floundering a short time later.  The trick to arriving at your ideal marketing destination is to establish achievable [...]

Create an Omni-Channel Law Firm Marketing Plan in 3 Steps An average potential client no longer interacts with your brand on just one platform. They may hear about your firm on their LinkedIn smartphone app while on the go, explore your website from their desktop at work, hop onto their tablet to fill out a [...]

The 4 Crucial Elements of Successful Law Firm Marketing Strategies Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the Optimized Attorney and Publishing team has analyzed what works for law firms of all sizes so you can create a legal marketing plan [...]