Local SEO for law firms has quickly become the most important marketing tactic in the legal marketing industry. I have been talking about Local SEO for over 9 years, and still feel most attorneys do not understand the value of having an agency that specifically focuses on local SEO. Over 80% of our clients' calls [...]
Fill out the form below, and our team will send your firm's report to you within 24 hours. This is not a simple process and requires some time to prepare. After you submit the form, you will see a confirmation message with the link to directly download the guide. Thanks, and we will be in [...]
There are many ways in which law firms can benefit from Google AdWords. The trick is employing AdWords in a cost-effective way that funnels more clients to your website. That’s easier said than done. Since AdWords has become a popular means for law firms to supplement their organic traffic, competition for digital real estate has [...]
A step-by-step guide to creating a Google Places review, intended for clients of lawyers. (via Optimized Attorney Attorney Marketing)
NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm that takes client acquisition seriously understands the necessity of an excellent digital marketing strategy, especially one that involves effective PPC [...]
As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices and realign them to improve your performance and gain opportunities. If you have questions or would like to talk to Travis [...]
The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]
One of the most important steps of the client lifecycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, the sales process for law firms. Despite its importance, law firms rarely invest energy into making their intake process more effective and efficient. Instead, [...]
The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present information about your services, you should mainly focus on what you can help the client achieve. They have a goal, and you [...]
Marketing Tips and Tricks You Need to Know for Personal Injury Law Firms It can cost a personal injury attorney more than $900 per click of a Google ad. Some of the most highly competitive CPC terms are in the personal injury legal category. In fact, Search Engine Watch reported that 19 of the top [...]
Why Link Building Is Important For Your Law Firm Website What is link building? You click on links every time you surf the internet. When search engines read the clicks that take you from one website to another, they store that information away in their database (called algorithms.) When it’s time to determine which websites [...]
5 Key SEO Strategy Changes There are 3 certainties in life: death, taxes, and changes in SEO. From algorithm updates to technical trends that seem to hit mainstream overnight—new directions in SEO can take long-standing optimization approaches and turn them on their head. The trick is to be ready for them. There are many SEO [...]
Learn instantly what grade Google has given your website It is important in marketing for attorneys and law firms to understand that Google grades every website with a 0-10 score it calls PageRank (named after Larry Page, Google’s co-founder). Most attorney websites have scores of 0-4. A few make it to 5. You have to [...]
Is Local SEO for Lawyers Important? The short answer is: Yes. There seems to be precious few lawyers who have a practice so specialized that they take clients all over the U.S. or operate mostly on referrals. Local SEO should be the main focus of any lawyer marketing services. We often find law firms that [...]
How Your Firm Can Establish a Solid PR Presence While not all publicity is good publicity, it’s a general attorney advertising rule that the more your name reaches prospects and key figures, the greater your client portfolio. Building a solid public relations presence involves several aspects such as strategically connecting with the correct press contacts, [...]
Looking for attorney marketing ideas? We've provided various SEO resources that provide free information. Search Engine Land Third Door Media owns a website called Marketing Land, which deals with a range of marketing issues, including digital outlets such as social media. However, the company hived off the specializations of search engine optimization and search engine [...]
How to Keep Up With the Latest SEO Trends SEO stands for “search engine optimization.” If you set up a website for your legal practice you may have caught sight of this term once or twice and wonder what it means. Search engine optimization for lawyers involves enhancing your website’s position on search engine results [...]
How to Make Offline and Legal Marketing Ideas Work in Tandem With all the talk about the importance of SEO, social media, and web content, it’s easy to get the impression that the sun has set on print marketing and the day of online marketing is here… but that’s not quite true. Email and social [...]
Our passion is helping law firms reach their goals. We are a results-driven agency and believe your success is our success. We provide law firm marketing to lawyers across the country, helping them reach their business goals. We provide a custom approach to make the most of our clients’ resources. Contact us today to find out how we can increase your leads, hires, and revenue.
