The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]
The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present information about your services, you should mainly focus on what you can help the client achieve. They have a goal, and you [...]
Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]
According to Barry Schwartz, the Google-watching chief at Search Engine Roundtable, the Panda 4.2 roll out is still proceeding. Rumors spread last month that Google had actually reversed its latest Panda implementation, which left the entire field of content marketing directionless. Now it seems that Panda is actually being implemented, it is worth you refocusing [...]
In 1950, British mathematician and cryptographer Alan Turing proposed a way to answer the question, "Can machines think?" Turing described a test in which a human judge poses questions to two unseen players—one human and one machine—and tries to determine, on the basis of their responses, which is which. If the judge is unable to [...]
jam session (noun) 1. a meeting of a group of musicians, especially jazz musicians, to play for their own enjoyment. Optimized Attorney session (noun) 1. a gathering of blog posts, especially about marketing and social media, for the benefit of lawyers and businesses. ~~~ LexBlog: LinkedIn now the social media platform of choice for lawyers [...]
Our passion is helping law firms reach their goals. We are a results-driven agency and believe your success is our success. We provide law firm marketing to lawyers across the country, helping them reach their business goals. We provide a custom approach to make the most of our clients’ resources. Contact us today to find out how we can increase your leads, hires, and revenue.
