As technology advances, the digital marketing landscape is continually evolving. One of the most significant changes in recent years is the integration of artificial intelligence (AI) into Google’s search algorithms. This transformation has profound implications for local search engine optimization (SEO), which is crucial for businesses aiming to attract customers in specific geographic areas. Understanding [...]
The team at Optimized Attorney understands that the online landscape serves as a pivotal platform for law firms to showcase their expertise, attract prospective clients, and drive business growth. With an increasing number of individuals turning to search engines to seek legal assistance, mastering the art of Search Engine Optimization (SEO) is paramount for ensuring [...]
Local SEO for law firms has quickly become the most important marketing tactic in the legal marketing industry. I have been talking about Local SEO for over 9 years, and still feel most attorneys do not understand the value of having an agency that specifically focuses on local SEO. Over 80% of our clients' calls [...]
NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm that takes client acquisition seriously understands the necessity of an excellent digital marketing strategy, especially one that involves effective PPC [...]
The key to law firm marketing in 2019 is being there when a potential client is looking for services. You should be present and visible to catch their attention. While you should present information about your services, you should mainly focus on what you can help the client achieve. They have a goal, and you [...]
FAQs Answered: Google Local for Attorney Marketing With Google My Business, Google+ (Google Plus), Google Analytics, there’s a lot to know about attorney marketing on the biggest search engines, not to mention countless places to show up! A huge key to marketing success for most law firms is focusing on local marketing to reach prospective [...]
How To Win the Local SEO Game Everyone tells you to get local lawyer SEO signals into your law firm's website. You are probably going to get nearly all of your business from your local area, and it is annoying to check your rankings only to find that companies that aren't even in your district [...]
Our passion is helping law firms reach their goals. We are a results-driven agency and believe your success is our success. We provide law firm marketing to lawyers across the country, helping them reach their business goals. We provide a custom approach to make the most of our clients’ resources. Contact us today to find out how we can increase your leads, hires, and revenue.
