No time for marketing? The most common reason that marketing at small law firms gets short-changed is lack of time. Plans get made, but then client demands interfere and marketing projects get postponed … sometimes indefinitely. The resulting slowdown does not occur immediately, but it does arrive. Even with immediate remedial action, leads take weeks [...]

Creating Effective Email Campaigns Anyone familiar with the expenses involved in printing and distributing direct mail pieces or purchasing advertising space in a local business journal understands how cost prohibitive producing printed marketing materials can be. Your law firm simply may not have the bandwidth to create stunning print materials at the moment. However, you [...]

3 Tips to Master the Art of Email Marketing When analyzing the effectiveness of attorney email campaigns, Campaign Monitor found that: organizations are 6x more likely to get a click-through due to an email campaign than a Tweet, and that for every $1 spent, email marketing generates nearly $40 in ROI. Take advantage of these [...]

Newsletters For Law Firms – The New Tool for Marketing Your Law Firm Where Do You Start? When it comes to marketing your law firm, it can be overwhelming to even know where to start. You are most likely constantly inundated with flyers and e-mails all claiming the newest, best, fastest marketing ideas out there. [...]

The 6 Emails You Should Be Sending to Clients When you think of marketing your law firm, you tend to think only of promotional marketing campaigns and drip email campaigns. These are foundational online law firm marketing elements, to be sure, but they don’t constitute the full range of email communications at your disposal. Add [...]

3-Step Email Marketing Strategy to Turn Leads into Clients Opting into your email newsletter. Responding to a social media contest. Once a prospect connects with you in some way and provides their contact information, they’ve transformed from a cold lead into a warm lead. That’s a huge milestone, but how do you nudge them into [...]

How To Use Law Firm Technology to Get Ahead As the American Bar Association’s 2016 Legal Technology Survey Report notes, law firms continue to successfully incorporate technology into their everyday duties. For example, cloud usage grew more than 20% from 2015 to 2016, especially among solo and small firms. There is no doubt that technology [...]

4 Steps to Establishing Attainable Attorney Marketing Goals If you struggle with law firm business development, you understand how frustrating it can be to set aside time, envisioning where you’d like to be, only to find yourself floundering a short time later.  The trick to arriving at your ideal marketing destination is to establish achievable [...]

Create an Omni-Channel Law Firm Marketing Plan in 3 Steps An average potential client no longer interacts with your brand on just one platform. They may hear about your firm on their LinkedIn smartphone app while on the go, explore your website from their desktop at work, hop onto their tablet to fill out a [...]

The 4 Crucial Elements of Successful Law Firm Marketing Strategies Building a legal marketing strategy from scratch is a necessary but challenging project for law firms both big and small. Luckily, the Optimized Attorney and Publishing team has analyzed what works for law firms of all sizes so you can create a legal marketing plan [...]

Legal Marketing Tips for Small Law Firms and Startups Small law firms and startups face many challenges that larger firms may not have to consider. Among those challenges, the most poignant may be a smaller law firm marketing budget. While larger firms may have seemingly infinite marketing resources, small firms can still compete with targeted [...]

Law Firm SEO Trends and Predictions Paid Placements With the saturation of social media marketing, the days of free reach are over. To stay ahead of your competition, clients need to be able to find you before they find them. Using sponsorship opportunities, syndication services, and paid content placement will keep you steadily in the [...]

Time to Approach Small Law Firm Marketing Differently While larger law firms have the resources to develop grandiose marketing campaigns and outsource excellent specialty-related content, smaller and solo law firms have to make do with much less. They tend to take a DIY, or do-it-yourself, approach to legal marketing which can result in a scattered [...]

Urgent vs. Important: Lawyer Marketing Tasks to Focus on Today President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their urgency [...]

Overcomplicated Law Fim Marketing—Here’s How to Simplify For Success One of the most common reasons that law firms struggle to make an impact with attorney marketing is a disjointed, overcomplicated strategy. They create a massive content marketing plan that is destined to fail, goals and marketing metrics are hazy at best, email marketing is sporadic, [...]

Free Resources To Grow Online Marketing For Law Firms Growing your practice consists of 50% great service and 50% marketing. If your firm struggles with the legal marketing part of that equation, the resources below can help to grow your knowledge without spending a dime. Best of all, they’re hosted online, meaning you can access [...]

4 Ways to Increase Your Traffic If your law firm’s website is generating leads for you, selectively increasing its traffic should result in a proportionate increase in lead flow. Thus if your site produces 20 leads per month and you in proper fashion bump visitor count by 20%, lead flow should increase to 24 leads [...]

A Legal CRM System: The Key to a Winning Marketing Strategy One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]