As your law firm grows, dealing with the increased number of clients can become complex. After all, you need to keep tabs on what the current situation is with each client, as well as any communications you need to make with such clients in the future. Additionally, as you’re servicing existing clients, you’ll also have to [...]

How To Create a Content and Attorney SEO Calendar Producing fresh blog and website content every week can be challenging for any law firm, large or small, and there’s no easier way to alienate an audience than pushing redundant content merely for the sake of production. Creating a content and SEO calendar can help your [...]

Producing Top-Notch Content For Lawyer Internet Marketing: A Data-Driven Analysis If you feel like your business is shooting in the dark when it comes to content marketing for lawyers, you aren’t alone; it turns out that overall, attorneys are not doing a great job at producing high-quality content that appeals to their audiences and results [...]

Top Marketing Tips for Young Attorneys As a young attorney, one of the most challenging tasks to finding work is putting your inexperience behind you. Until you have a few cases under your belt, you’re going to need to market yourself in the most effective ways. An additional challenge is the cost of law firm [...]

Are You "Hiding" Online? Why This Can Hurt Your Law Practice Most attorneys today understand the importance of online visibility, and the place social media has in their legal marketing efforts—they’re blogging, tweeting, Facebooking, YouTubing and LinkingIn. However, there are attorneys who engage on social media, but fly under the radar by keeping their profiles [...]

Considerations for Starting a Legal Marketing Blog A legal marketing blog is a powerful tool to have on your law firm website. With a blog, you can create engaging content to connect with potential clients. In addition, you can add content to your site that helps with search engine optimization. Today, prospective clients have so [...]

How To Optimize The Layout Of  Your Law Firm Marketing Blog Like restaurant menus, the readability and appeal of blog webpages are greatly determined by their layout. Readers often visit blogs in order to internalize bursts of knowledge in short, readable posts on specialized topics, which means that they expect to navigate your law firm’s [...]

Reasons To Use Law Firm Video Marketing If you think that attorney marketing videos are inherently bland and can't appeal to viewers on a massive scale, check this video out: http://www.youtube.com/watch?v=jr2gdPY-88w Attorney Jamie Casino wrote and directed this 2-minute video that aired on Georgia channels during the Super Bowl that's being heralded as “epic” and [...]

What You Should Know About Lawyer SEO Marketing Law firms can create an extraordinary amount of content, but more doesn’t always mean better.  Producing the appropriate online content for your law firm should have a little more thought put into it.  Content law firm marketing is being able to create and distribute relevant and quality [...]

Ways To Create Great Content Great content to potential clients is much like nectar to honey bees. Great content can attract, and retain, social media followers and website users, and can convert those users into actual clients—not to mention boost SEO across your networks. However, the Internet today is inundated with similar-looking content—many URL’s and [...]

Why Your Law Firm Should Be Blogging Your law firm might already have a Twitter, Facebook, and evenLinkedin set up, but do you guys have an active attorney blog?  The keyword there is “active”.  If your most recent blog post is more than a month old, it doesn’t make the cut. As an attorney, having [...]

How to Write Irresistible Calls to Action That Make People Click on Your Attorney Internet Marketing Calls to action may very well be the last thing on your mind. What with writing concise email content, engaging blog articles, and creative social media posts, crafting those little phrases should be at the bottom of your to-do [...]

Website Conversion: How To Turn Looky-Loos Into Paying Clients Surfing through websites is more or less like virtual window shopping. And just like regular window shoppers, there are consumers who are looking to buy, and those who are simply checking out the online marketplace—the legal marketplace being no exception. However, if your website provides all [...]

4 Marketing Micro-Moments that Convert Clients Mobile strategy no longer encompasses just a mobile-optimized website. Consumers in all industries, including legal, are using their devices more often and in different ways than before. In fact, we check our phones 150 times per day with each session lasting a little over one minute, according to Flurry [...]

Conversion Rate Optimization Tactics That Land High-Quality Leads As the legal market becomes more competitive year after year, conversion rate optimization becomes increasingly important. Gaining clients is difficult, cult. 27% of small and solo law firms claimed that gaining new clients was their greatest challenge, according to a survey of small and solo law firms [...]

4 Lead Generation Ideas to Revitalize Your Attorney Marketing Strategy Lead generation acts as the heart of your law firm, pumping new business into your practice so you can keep the lights on. As something so essential to the success of your practice, lead generation can’t be left to wither and die on the vine. [...]

New Legal Marketing Trends Proven to Increase Attorney Lead Generation and New Hires Keeping up with hot, new legal marketing trends for law firms is a great way to stay ahead of the competition. But, what are these trends? And how can you use them to increase your attorney lead generation? Increase Your Hyperlocal Marketing [...]