What You Should Know About Lawyer SEO Marketing Law firms can create an extraordinary amount of content, but more doesn’t always mean better.  Producing the appropriate online content for your law firm should have a little more thought put into it.  Content law firm marketing is being able to create and distribute relevant and quality [...]

Ways To Create Great Content Great content to potential clients is much like nectar to honey bees. Great content can attract, and retain, social media followers and website users, and can convert those users into actual clients—not to mention boost SEO across your networks. However, the Internet today is inundated with similar-looking content—many URL’s and [...]

Why Your Law Firm Should Be Blogging Your law firm might already have a Twitter, Facebook, and evenLinkedin set up, but do you guys have an active attorney blog?  The keyword there is “active”.  If your most recent blog post is more than a month old, it doesn’t make the cut. As an attorney, having [...]

How to Write Irresistible Calls to Action That Make People Click on Your Attorney Internet Marketing Calls to action may very well be the last thing on your mind. What with writing concise email content, engaging blog articles, and creative social media posts, crafting those little phrases should be at the bottom of your to-do [...]

Website Conversion: How To Turn Looky-Loos Into Paying Clients Surfing through websites is more or less like virtual window shopping. And just like regular window shoppers, there are consumers who are looking to buy, and those who are simply checking out the online marketplace—the legal marketplace being no exception. However, if your website provides all [...]

4 Marketing Micro-Moments that Convert Clients Mobile strategy no longer encompasses just a mobile-optimized website. Consumers in all industries, including legal, are using their devices more often and in different ways than before. In fact, we check our phones 150 times per day with each session lasting a little over one minute, according to Flurry [...]

Conversion Rate Optimization Tactics That Land High-Quality Leads As the legal market becomes more competitive year after year, conversion rate optimization becomes increasingly important. Gaining clients is difficult, cult. 27% of small and solo law firms claimed that gaining new clients was their greatest challenge, according to a survey of small and solo law firms [...]

4 Lead Generation Ideas to Revitalize Your Attorney Marketing Strategy Lead generation acts as the heart of your law firm, pumping new business into your practice so you can keep the lights on. As something so essential to the success of your practice, lead generation can’t be left to wither and die on the vine. [...]

New Legal Marketing Trends Proven to Increase Attorney Lead Generation and New Hires Keeping up with hot, new legal marketing trends for law firms is a great way to stay ahead of the competition. But, what are these trends? And how can you use them to increase your attorney lead generation? Increase Your Hyperlocal Marketing [...]

The Secret to More Productive Law Firms: Workload Automation Are you killing your law firm’s productivity? You might not be doing it on purpose, but if you’re not using technology to help with tasks like analyzing campaign metrics and following up with prospects, your legal practice is definitely not running at full speed. Read on [...]

Why Automation in Law Firms Is Critical to Growth How quickly do you respond to new leads? Based on my experience, most firms try their best to get back to new inquiries within a few hours but struggle keeping up when they get busy. According to Google, a searcher's intent to hire is fulfilled within [...]

5 Basics of Attorney Website Design Attorneys are not web designers. In fact, attorneys may be some of the least technically savvy individuals around. However, that doesn’t have to stop you from creating a great attorney website design. Before jumping into keywords and search engine optimization, you will need to know some basic steps to [...]

Attorneys: How to Engage Potential Clients on Your Website An Attorney Marketing Problem Every week we encounter attorneys who have a very specific law firm marketing problem: they have great law firm websites that receive a decent amount of traffic, but their phones aren’t ringing and potential clients don’t seem to be emailing. For all [...]

How to Ensure Your Website Design Makes a Good First Impression in 2019 When you think of a website, it’s important to think of it as a kind of real estate. Location is no longer quite as relevant as it once was. Even businesses that do most of their business in-house can easily be found [...]

Make the Most Out Of Your Website Design Search engine optimization, or SEO, is all about understanding how complex algorithms pull information from websites and then rank sites according to search relevance and importance. Yet, that does not mean that law firms must hire mathematical and IT geniuses in order to make the most of [...]

How to Make Your Lawyer Website Photos Stand out from the Crowd Peruse enough lawyer website photos and you’ll probably notice a few common elements: desks, law books, rigid postures, and strained smiles. These photographs, while professional, don’t tend to resonate with viewers or jump off the page, nor do they exude an approachable vibe [...]