Fill out the form below, and our team will send your firm's report to you within 24 hours. This is not a simple process and requires some time to prepare. After you submit the form, you will see a confirmation message with the link to directly download the guide. Thanks, and we will be in [...]
There are many ways in which law firms can benefit from Google AdWords. The trick is employing AdWords in a cost-effective way that funnels more clients to your website. That’s easier said than done. Since AdWords has become a popular means for law firms to supplement their organic traffic, competition for digital real estate has [...]
A step-by-step guide to creating a Google Places review, intended for clients of lawyers. (via Optimized Attorney Attorney Marketing)
Marketing Tips and Tricks You Need to Know for Personal Injury Law Firms It can cost a personal injury attorney more than $900 per click of a Google ad. Some of the most highly competitive CPC terms are in the personal injury legal category. In fact, Search Engine Watch reported that 19 of the top [...]
Why Link Building Is Important For Your Law Firm Website What is link building? You click on links every time you surf the internet. When search engines read the clicks that take you from one website to another, they store that information away in their database (called algorithms.) When it’s time to determine which websites [...]
5 Key SEO Strategy Changes There are 3 certainties in life: death, taxes, and changes in SEO. From algorithm updates to technical trends that seem to hit mainstream overnight—new directions in SEO can take long-standing optimization approaches and turn them on their head. The trick is to be ready for them. There are many SEO [...]
Learn instantly what grade Google has given your website It is important in marketing for attorneys and law firms to understand that Google grades every website with a 0-10 score it calls PageRank (named after Larry Page, Google’s co-founder). Most attorney websites have scores of 0-4. A few make it to 5. You have to [...]
Is Local SEO for Lawyers Important? The short answer is: Yes. There seems to be precious few lawyers who have a practice so specialized that they take clients all over the U.S. or operate mostly on referrals. Local SEO should be the main focus of any lawyer marketing services. We often find law firms that [...]
How Your Firm Can Establish a Solid PR Presence While not all publicity is good publicity, it’s a general attorney advertising rule that the more your name reaches prospects and key figures, the greater your client portfolio. Building a solid public relations presence involves several aspects such as strategically connecting with the correct press contacts, [...]
How to Make Offline and Legal Marketing Ideas Work in Tandem With all the talk about the importance of SEO, social media, and web content, it’s easy to get the impression that the sun has set on print marketing and the day of online marketing is here… but that’s not quite true. Email and social [...]
The New Dimensions of Web Marketing and SEO SEO is a bit like a rollercoaster. If you are a lawyer navigating the realm of web marketing, you might be confused or discouraged by the constant Google algorithm changes. But don’t be dismayed! Law firm SEO takes a bit more time and investment than it used [...]
Top Reasons Lawyers Should Be Using Twitter When Twitter took flight in 2006, legal professionals were skeptical of its law firm marketing power. What kind of promotion can come from a 140-character tweet? As it turns out, a lot. Twitter has become one of social media’s most powerful tools. This mighty bird can help law [...]
5 Tips To Double Your Social Media Content in Half the Time Busy law firms have busy schedules, and carving out extra time to spend on marketing is probably scant, at best. However, building a successful law firm requires that time be allotted for social media posts to engage your viewers, market your business, and [...]
5 Paths to SEO-Boosting Inbound Links for Attorney SEO Marketing You may already know that a greater number of inbound links (hyperlinks back to your attorney website from outside sites) can help your webpage rank higher on search engine results. But did you know that it’s not all about numbers when it comes to inbound [...]
Trends Affecting Your Law Firm SEO Marketing Changes in search engine marketing have created ranking opportunities for astute and action-oriented law firms. Here are 6 trends and how to take advantage of them. 55% of searchers can’t distinguish between a paid and an unpaid Google listing. This seems hard to believe, until you review this [...]
Technical SEO Lawyers SEO is all about getting free advertising for your law firm by getting to the top of results returned by search engines, such as Google. You know that there are many factors that contribute towards successful rankings and the main two are grouped as Content and Links. However, if you do all [...]
Why Attorneys Need Legal SEO Getting a new client now is significantly different than how your law firm might have gotten a new client 10 years ago. At Optimized Attorney, we have seen the legal industry transform from how interactions, business, and information is distributed between lawyers and their clients. Search Engine Optimization also known [...]
5 Things Lawyers Should Expect from Their Legal Marketing Company There is no shortage of search engine optimization (SEO) providers. A cursory Google search for the term “SEO services” brings up nearly 53 million results, a number big enough to make one’s head spin. Even a more specific phrase like “attorney SEO services” can easily [...]
Our passion is helping law firms reach their goals. We are a results-driven agency and believe your success is our success. We provide law firm marketing to lawyers across the country, helping them reach their business goals. We provide a custom approach to make the most of our clients’ resources. Contact us today to find out how we can increase your leads, hires, and revenue.
