The Secret to More Productive Law Firms: Workload Automation Are you killing your law firm’s productivity? You might not be doing it on purpose, but if you’re not using technology to help with tasks like analyzing campaign metrics and following up with prospects, your legal practice is definitely not running at full speed. Read on [...]

Why Automation in Law Firms Is Critical to Growth How quickly do you respond to new leads? Based on my experience, most firms try their best to get back to new inquiries within a few hours but struggle keeping up when they get busy. According to Google, a searcher's intent to hire is fulfilled within [...]

5 Basics of Attorney Website Design Attorneys are not web designers. In fact, attorneys may be some of the least technically savvy individuals around. However, that doesn’t have to stop you from creating a great attorney website design. Before jumping into keywords and search engine optimization, you will need to know some basic steps to [...]

Attorneys: How to Engage Potential Clients on Your Website An Attorney Marketing Problem Every week we encounter attorneys who have a very specific law firm marketing problem: they have great law firm websites that receive a decent amount of traffic, but their phones aren’t ringing and potential clients don’t seem to be emailing. For all [...]

How to Ensure Your Website Design Makes a Good First Impression in 2019 When you think of a website, it’s important to think of it as a kind of real estate. Location is no longer quite as relevant as it once was. Even businesses that do most of their business in-house can easily be found [...]

Make the Most Out Of Your Website Design Search engine optimization, or SEO, is all about understanding how complex algorithms pull information from websites and then rank sites according to search relevance and importance. Yet, that does not mean that law firms must hire mathematical and IT geniuses in order to make the most of [...]

How to Make Your Lawyer Website Photos Stand out from the Crowd Peruse enough lawyer website photos and you’ll probably notice a few common elements: desks, law books, rigid postures, and strained smiles. These photographs, while professional, don’t tend to resonate with viewers or jump off the page, nor do they exude an approachable vibe [...]

Legal Marketing Tip: Google Ads vs. FB Ads As the battle between Google and Facebook rages on, businesses everywhere—law firms included—are trying to determine where to focus their marketing efforts—in terms of both time and money. Advertising on both Google and Facebook is highly-effective for client generation and client retention, but there are noticeable differences [...]

Google is redesigning its Google AdWords package. Its new focus is going to be on "micro-moments," which it judges mobile users will go through on their way to a purchasing decision. This move is all part of the company's ongoing focus on mobile search which has recently moved into a concentration of effort on its [...]

SEO, SEM, PPC—with all the initialisms, it’s no wonder that attorneys can feel lost in the internet marketing world. But pay-per-click (PPC) marketing and other paid search strategies aren’t just for the most experienced legal marketers out there; even smaller law firms with little experience in online attorney marketing can take advantage of these attorney [...]