Urgent vs. Important: Lawyer Marketing Tasks to Focus on Today President Dwight D. Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” The Eisenhower Decision Matrix is based upon this philosophy. It categorizes and prioritizes tasks based on their urgency [...]

Overcomplicated Law Fim Marketing—Here’s How to Simplify For Success One of the most common reasons that law firms struggle to make an impact with attorney marketing is a disjointed, overcomplicated strategy. They create a massive content marketing plan that is destined to fail, goals and marketing metrics are hazy at best, email marketing is sporadic, [...]

4 Ways to Increase Your Traffic If your law firm’s website is generating leads for you, selectively increasing its traffic should result in a proportionate increase in lead flow. Thus if your site produces 20 leads per month and you in proper fashion bump visitor count by 20%, lead flow should increase to 24 leads [...]

A Legal CRM System: The Key to a Winning Marketing Strategy One of the most common attorney complaints about marketing is that quantifying results is difficult. Many law firms wonder about the ROI on their legal marketing strategy and whether certain activities such as email marketing produce significant business. Implement a client relationship management (CRM) [...]

Producing Top-Notch Content For Lawyer Internet Marketing: A Data-Driven Analysis If you feel like your business is shooting in the dark when it comes to content marketing for lawyers, you aren’t alone; it turns out that overall, attorneys are not doing a great job at producing high-quality content that appeals to their audiences and results [...]

Top Marketing Tips for Young Attorneys As a young attorney, one of the most challenging tasks to finding work is putting your inexperience behind you. Until you have a few cases under your belt, you’re going to need to market yourself in the most effective ways. An additional challenge is the cost of law firm [...]

4 Marketing Micro-Moments that Convert Clients Mobile strategy no longer encompasses just a mobile-optimized website. Consumers in all industries, including legal, are using their devices more often and in different ways than before. In fact, we check our phones 150 times per day with each session lasting a little over one minute, according to Flurry [...]

Conversion Rate Optimization Tactics That Land High-Quality Leads As the legal market becomes more competitive year after year, conversion rate optimization becomes increasingly important. Gaining clients is difficult, cult. 27% of small and solo law firms claimed that gaining new clients was their greatest challenge, according to a survey of small and solo law firms [...]

The Secret to More Productive Law Firms: Workload Automation Are you killing your law firm’s productivity? You might not be doing it on purpose, but if you’re not using technology to help with tasks like analyzing campaign metrics and following up with prospects, your legal practice is definitely not running at full speed. Read on [...]