Legal Marketing Tip: Google Ads vs. FB Ads As the battle between Google and Facebook rages on, businesses everywhere—law firms included—are trying to determine where to focus their marketing efforts—in terms of both time and money. Advertising on both Google and Facebook is highly-effective for client generation and client retention, but there are noticeable differences [...]
Google has been making moves this week to improve legal advertising opportunities across its contagious brands. This includes Google AdWords, which gets you visibility at the top of Google's results pages and Google Maps. Twitter and Facebook are also enhancing the prominence of adverts, so now might be a good time for you to review [...]
Google is redesigning its Google AdWords package. Its new focus is going to be on "micro-moments," which it judges mobile users will go through on their way to a purchasing decision. This move is all part of the company's ongoing focus on mobile search which has recently moved into a concentration of effort on its [...]
SEO, SEM, PPC—with all the initialisms, it’s no wonder that attorneys can feel lost in the internet marketing world. But pay-per-click (PPC) marketing and other paid search strategies aren’t just for the most experienced legal marketers out there; even smaller law firms with little experience in online attorney marketing can take advantage of these attorney [...]
Many want to know how to market a law firm on social media. This guide will provide insight on just that. First you will need to setup your profiles and then start utilizing them to maximize your results. 3 Tips For Creating Your Law Firm’s Facebook Page Does your law firm have a Facebook page [...]
Conducting personal injury lawyer advertising campaigns can be difficult. Some clicks cost as much as $100, so a mistake can cost you thousands. Even a basic term like “personal injury lawyer” can cost more than $133 for individual clicks. An ineffective PPC campaign can waste a lot of money. However, if you effectively select keywords [...]
It’s no secret that technology continues to change our world and the way we do business. Traditionally, the legal industry has been slow on the uptake of new technology but this hasn’t been true in the case of cloud services for law firms and mobile technology. At Optimized Attorney & Attorney Marketing, we’ve seen a [...]
31% of lawyers have used cloud computing options, and of those attorneys who regularly use cloud computing features services, nearly 80% said that they would continue to do so. These are just some of the conclusions to come out of The American Bar Association’s Legal Technology Survey Report, which determined that more attorneys—particularly at the [...]
A website crashing, a server down—for most legal practices these would be major issues. Today more than ever, attorneys rely on technology for everything from communicating with clients and prospects to storing data without the paper clutter. Having the right tech support partner makes all the difference. If you’re experiencing any of the following signs [...]
Legal practices of all sizes continue to struggle with keeping their technology secure from hacking. Consider these statistics from SecurityInfoWatch.com: Security consultant Mandiant estimated that 80% of the 100 largest U.S. law firms experienced a computer breach in 2011 alone The International Legal Technology Association’s (ILTA) 2014 technology survey of more than 400 law firms [...]
The number of ways that small law firms can positively impact their bottom line by modernizing their technology has never been larger. Here are just a few: -- Tech support savings. Support is now provided remotely for nearly all issues, which means it can be provided at lower cost. If you are paying more than $150 [...]
We are surprised by how many law firms overpay and under-receive when it comes to tech support. A big part of the problem is that they usually contract with a local provider, thinking that onsite service is critical. Years ago onsite service counted; now it is rarely needed and can be readily obtained a variety [...]
If you answer yes to any of the following questions, the old technology in your law firm is causing you unnecessary headaches. Are you paying an IT firm to keep your network and servers operating? Has your data ever been hijacked, requiring you to ransom its return? Have any of your computers been infected with a [...]
Gmail is one of the most popular free email providers worldwide, with more than 15% of the worldwide email market share, according to Litmus Email Analytics. And Gmail isn’t the only powerhouse in the Google Apps suite, which includes Drive, Hangouts, Calendar, Docs, Forms, Sheets, Google+, and more. If your law firm hasn’t yet made [...]
The typical law firm is years behind the average business in use of technology. It is easy to understand why. If a business owner spends time automating his processes, his revenue doesn’t cease. If a lawyer carves out time to review his firm’s technology, his billings decline. Without knowledgeable oversight from someone who cares about [...]
Right now, there’s a good chance that your law firm is using several different software solutions in order to manage email, digital file storage, video calling, calendar duties and much more. More often than not, you or an associate has probably had trouble trying to make these applications play nicely with one another, causing unneeded [...]
Gmail is one of the most popular free email providers worldwide, with more than 15% of the worldwide email market share, according to Litmus Email Analytics. And Gmail isn’t the only powerhouse in the Google Apps suite, which includes Drive, Hangouts, Calendar, Docs, Forms, Sheets, Google+, and more. If your law firm hasn’t yet made [...]
According to Barry Schwartz, the Google-watching chief at Search Engine Roundtable, the Panda 4.2 roll out is still proceeding. Rumors spread last month that Google had actually reversed its latest Panda implementation, which left the entire field of content marketing directionless. Now it seems that Panda is actually being implemented, it is worth you refocusing [...]
Our passion is helping law firms reach their goals. We are a results-driven agency and believe your success is our success. We provide law firm marketing to lawyers across the country, helping them reach their business goals. We provide a custom approach to make the most of our clients’ resources. Contact us today to find out how we can increase your leads, hires, and revenue.
